PRODUCT · COMPETITIVE INSIGHTS

Rise above the competition.

Conduct a thorough analysis of every competitor's strategies and performance. Compare pricing, reviews, features and more to uncover actionable opportunities — with visual graphs and forecasts that help you refine your approach.

01

Category insights

  • See all new app launches — great for content strategy.
  • Engage with delisted apps’ customers, or advertise if they’re no longer active.
  • Deep dive into the fastest-growing apps and their insights.
  • Gain a list of all categories and whether they’re slow- or fast-growing.
CATEGORY PULSE · 7D
Loyalty & Rewards▲ 12%
SMS Marketing▲ 8%
Subscriptions▲ 6%
Reviews— 0%
Page Builders▼ 3%
02

Competitor tracking

  • Monitor changes to competitors’ apps, from updates to rankings.
  • Compare & summarize listings for your apps vs competitors.
  • Use graphs to showcase positioning based on price, value, and reviews.
  • Quick insights for new features most common among the competition.
  • Manage your competition — direct, indirect, adjacent.
TRACKING · 12 COMPETITORS
Competitor A#4
DIRECTPricing changed
Competitor B#7
DIRECTNew feature shipped
Competitor C#12
INDIRECTUI redesign
Competitor D#18
ADJACENTDelisted
03

Changelog insights

  • Keep an eye on what competitors are modifying, down to the release.
  • Add internal notes or annotations to highlight any relevant changes.
CHANGELOG · 24H
2h ago
Competitor A added bulk editing
6h ago
Competitor B removed Stripe connect
11h ago
Competitor C redesigned pricing page
18h ago
Competitor D added Japanese locale
04

Industry trends

  • Analyze category and collection insights for strategic positioning.
  • Filter apps by developers to analyze market trends.
  • Track fastest-growing categories from 108 collections and uncover opportunities.
CATEGORY SHARE · 90D▲ 4.2pp
24.8%
05

Marketplace trends

  • Identify emerging and delisted apps to stay informed about the landscape.
  • Watch Built for Shopify awarded apps and analyze post-badge performance.
  • Leverage merchant data to send personalized campaigns.
MARKETPLACE MOVEMENT · 30D
AI Support
BUILT FOR SHOPIFY: 7
+18 launches
Subscriptions
DELISTED: 3
+11 launches
Returns
AWARDED: 4
+8 launches
Loyalty
MERCHANT REACH: 42K
+6 launches
06

Email & social feed tracking

  • Understand your competitors’ outreach and marketing strategies.
  • Find out how consumers feel about competitors’ apps — as well as your own share of voice.
  • Sneak peek at what your competitors are posting.
  • Measure growth against the average of your competitor profiles.
  • Optimize your social strategy with rich data across Facebook, X, and Instagram.
  • Analyze traffic sources to optimize marketing channels.
SHARE OF VOICE · 7D+12%
Email3 CAMPAIGNS
Facebook14 POSTS
Instagram9 POSTS
X6 POSTS

Outpace the competition with SpyRank.

Turn every competitor signal into your next move.